Nigel Reed, The Dog Guardian was unknown to the media. We positioned him as the UK’s leading dog behaviourist and within a matter of weeks of the campaign he was front cover of Telegraph magazine when a lifestyle writer tried and tested if he could cure her dog who was a former racer and still enticed by all things small and furry. He succeeded! We also secured, four pages on The Dog Guardian in the Times and he soon became the newspaper’s “resident dog expert”. The coverage resulted in fast sales of his self-published book and a leading publisher, bought the rights to it.