Few people in the UK know that there are seven Canary Islands (Tenerife, Gran Canaria, Lanzarote, La Gomera, La Palma El Hierro and Fuerteventura) so we have been feeding the press stories on each one, highlighting the hidden wonders from the landscape to the extraordinary vineyards and the best of the food and wine.
We ran the campaign for the science festival, Stamus, which resulted in international exposure positioning Tenerife as one of the most impressive places in the world for stargazing.
Recent LGBT campaign, Bring Your Holidays Out Of The Closet, has resulted in the Canary Islands being branded in the media as one of the most gay friendly holiday destinations in the world.
There are many different sides to the Canary Islands and we are working with the media to expose them all.