To coincide with the release of the Oscar winning Les Miserables film, an official book was published covering the history of the musical and the making of the film. We were privileged to work with Cameron Mackintosh and promote the book and the film.
We started the campaign a year before the release and continued placing stories and feeding the press unseen behind the scenes images and interviews right up until the release. After the Oscars we created another round of press activity.
Coverage was published across all media from key film publications (Empire, Total Film, Sight & Sound, Filmoria) to all national newspapers and high profile entertainment magazines (Heat, Hello, Radio Times, Now, Look)