We ran the PR campaign for the Yoo team’s interior design book, launching it at Selfridges with Jade Jagger, Kelly Hoppen and Philippe Starck available for press interviews. The event was covered on the diary pages of Daily Mail and Evening Standard and in society magazines Hello!, OK! and Tatler.
Sunday Times ran an exclusive interview with Starck on the front page of the Homes supplement.
We also secured reviews and features in lifestyle and interior magazines including Elle Decoration, Wallpaper, Stylist, Grazia, Good Housekeeping, Marie Claire and Harper’s Bazaar.